Concept Development since 2001

About us

20 years of experience in management and HR

Background 

Michael Petersen developed "HR Potential Assessment" in 2009, he has 20 years of experience in Management, Organization, M&A and HR and a Master's degree in Communication and Organization. Michael has worked at some of the largest companies in the world like AT&T, Deloitte and Bombardier. He was part of the Danish gazelle company Noa Noa both before and after the Axcel acquisition, he has worked with organizational development in the Danish hospital service and for 10 years as an associate professor at Aalborg University Copenhagen.

As an entrepreneur, Michael has developed concepts like Lejebolig.dk, Hittegodsauktion.dk, Wheretogoskiing.com, CryztalClear and HuskAtHandle.dk which in 2001 was the conceptual beginning of online grocery shopping as we know it today. 

HR Potential Assessment is a brand under Reflector Management. 

Clever  investments 

People matter